Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Armand Farrokh and Nick Cegelski: Cold Calling Sucks (and That’s Why It Works)

Make It Happen Mondays - B2B Sales Talk with John Barrows

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Mastering Cold Calls

This chapter explores effective communication strategies with gatekeepers during cold calls, emphasizing the importance of a conversational tone and minimal information. It also showcases the upcoming book 'Cold Calling Sucks, and That's Why It Works,' which offers comprehensive techniques and resources for enhancing cold calling skills.

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