Chapter 4 Validating Your Hypothesis

1

Introduction

00:00 • 2min

2

How to Validate Your Idea With Mover

02:28 • 3min

3

Using a Swat Analysis to Validate an Opportunity

05:15 • 3min

4

How to Validate Opportunity Hypotheses

08:01 • 3min

5

The Customer Journey Model

10:50 • 2min

6

How to Get Feedback From Real Customers

13:03 • 4min

7

Customer Development - The Secret to Being Your Customer

17:17 • 2min

8

Lean Customer Development - Preparing for Interviews

19:09 • 4min

9

How to Find the Right Customers

22:52 • 3min

10

How Many Times Have You Dealed With This Topic?

25:40 • 2min

11

Getting Customers to Tell You Stories

27:29 • 3min

12

How to Get the Most Out of Your Customer Interviews

30:10 • 3min

13

How to Prepare for Interviews

32:50 • 3min

14

How to Find Customers to Sell Your Product

35:27 • 3min

15

How to Get Interview Subjects to Talk to You

38:11 • 3min

16

Taking Notes From Interviews

41:30 • 3min

17

Interviews Aren't Data, but Surveys Are

44:15 • 2min

18

Using Surveys to Validate a Hypothesis

46:25 • 3min

19

Using Surveys to Build a Customer Satisfaction Graft

49:19 • 3min

20

How to Conduct a Survey

52:26 • 3min

21

How to Analyze Survey Data

55:14 • 4min

22

A B Tests Are a Great Way to Validate a Hypothesis

58:55 • 2min

23

How to Build a B Test for a Blue Sky Opportunity

01:00:51 • 3min

24

Using a Concierge MVP in a Service Start Up

01:03:40 • 3min

25

How to Validate the Demand for Your Opportunity

01:06:13 • 3min

26

How to Validate a Product or Feature

01:08:51 • 3min

27

Moving Company Interview Template - Customer Development

01:11:50 • 4min

Chapter 4 Validating Your Hypothesis - The Product Book