How to Validate the Demand for Your Opportunity

The zappos founder didn't start by making an e commerce sight or stocking tons of inventory. This style of n v p also doesn't scale, but it's another way to validate the demand for your opportunity. The key to remember with every experiment is that you want to keep it simple and cheap. You're going to throw away every experiment regardless of the result. If the result's positive, you'll have to build the product or feature for real.