How to Validate Opportunity Hypotheses

Low effort, highly valued features or products are nearly always worth pursuing. For some opportunity hypotheses like fixing a bug will help us achieve our goal. This level of validation might be all you need. Other hypotheses require more effort in order to validate them. You'll often have people throughout the company giving you product ideas. But if you simply say no with a reason, people will feel that you don't listen to them and stop coming to you with ideas.