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Chapter 4 Validating Your Hypothesis - The Product Book

The Product Podcast

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How to Analyze Survey Data

You'll want more filter questions at the start of your survey to make sure only the people you want to hear from are actually progressing through. There are also services like ask your target market that have a large mailing list, and you can pay to send your survey link to exactly the right people. Paying for targeted ads on google, linked in, twitter, facebook and more is another way to find potential respondence. Generally, surveys are unpaid, but companies often offer a lottery like reward at the end to add an incentive for people to participate.

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