How to Build a B Test for a Blue Sky Opportunity

If your opportunity doesn't fall into these buckets, but you think you can a b test it anyway. Sometimes companies will randomly direct part of their traffic to the new sight and see how the user's overall behavior differs from that on the main site. Optimise is a very common tool for implementing a b tests. Its expanding feature set includes support for web, mobile and desk top apse. It also has custom segmenting, test targeting, analytics and more simple m v ps.