Chapter 4 Validating Your Hypothesis - The Product Book
The Product Podcast
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Taking Notes From Interviews
You'll generally want to record what your subject says verbatim, rather than summarizing. Make sure to note any non verbals and star any emotional utterances i hate or love. At the end of an interview, thank the subject for his time and ask if you can follow up later. It usually takes five to ten interviews to fully get into the zone.
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