Chapter 4 Validating Your Hypothesis - The Product Book
The Product Podcast
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Using Surveys to Build a Customer Satisfaction Graft
Start with broad questions, move into specifics and close with a place for the customer to add any extra thoughts. Group related categories together too, to help the customer with context. Like with interviews, always aim for al instead of ideal self. Questions, ask what customers have done, not what they might do. Also avoid leading and loaded questions.
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