AI Snips
Chapters
Transcript
Episode notes
Define Objectives Upfront
- Define clear user research objectives upfront.
- Set specific goals to guide the entire research process and influence method selection.
Hypothesis-Driven PM
- Hypothesis-driven product management reduces risk.
- Defining and testing assumptions about product success helps avoid unnecessary features.
Qualitative vs. Quantitative Research
- Use quantitative research for structured hypotheses (e.g., A/B testing).
- Use qualitative research for open-ended exploration or understanding user behavior.