Do You Need a Lot of Data?

define your research objectives up front, set those goals and then that can influence the rest of the process. Do you need a lot of data, or just a few key insights? Right? So to that point, do you have a hypothesis? Y, do people like red buttons over green buttonns, or are you just trying to understand some unexplained phenomenon, like why people are curning from your product? And so again, itcan back to the ericres lean start up thing, which is, how do you answer some of these questions as as quickly and as cheaply as possible?