Product Management - Use Your Researches to Build Successful Products

The goal is to really get actionable data, or at very least testable data, that you can use in the future for another iteration. Quantitative research is usually dealing with large, aggregated data sets. On the flip side, you've got qualitative feedback, which is a bit more individualized. It also improves your chances of success our building products and mitigates some of the risk of making bad assumptions about how users want to use a product.