Is There a Silver Bullet for Research?

There are a lot of different ways you can do it. The type of research that you do needs to be a function of your goals and the questions t a you're trying to answer. A good research, if you're successful, you're gong to have actionable data to work with. And then lastly, understanding the features that your customers value most as a result of that research is critical to the road mapping and priorization process.