Is Your Research Spiraling?

Product managers are constantly responding to two key questions, what do we build and in what that's kind of a product manager's job in a lot of ways. And us, research can play a really valuable role in that. So let's conduct, again, very, very dependent on the type of research that you're doing. I also think it's really valuable to look for unexpected results in your sometimes the nature of the tests that you've run or the way that you've structured some research can result in some unexpected feedback.