Qualitative Research Can Be Very Valuable

qualitative research is going to be the preferred approach for that. Your test subjects can take a lot of different forms. They can be your existing users, if you already have them in which case i strongly encourage you to talk to them directly. Pick up the phone. It's amazing to me how many people who work in product and design and engineering don't talk to customers very regularly. I think it's incredibly valuable. And so ive encourage you to do that. The other one that cinot gets overlooked a lot, but i think can be really, really valuable. Or your competitors. Especially if you're working in an industry where you have some established competitors that are bigger than you