The Lean Start of Product Marketing

If you are just getting started, any of a product that doesn't have that yet, where do you start? Ayoosoe: You're at the stage where you're creating a bunch of uot, a bunch of assumptions or hypotheses right? In fact, much like the lean start of stuff, which i've reference to lot to night, an everything that you're doing is an assumption until you get it in the hands of your usersigt and so.