Do You Need to Use Your Competitors as a Source of Research?

You need to be careful with it in both directions. You can assume that they might have done some testing, but you know that that might not be true. A in the other direction, like, you don't want to copy them a hundred % either. But i do think that it's an underutilized resource. Most of us are building products that are in some kind of existing industry and there's some form of that product that exists. It's rare it that we have some like whi this has never existed before, a type of product.