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User Research to Validate Product Ideas

The Product Podcast

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How to Determine the Sample Size in a B Test

There are all sorts of biases that are going to find their way into your research. And yet, as soon as you say it's a survey, you've already framed it in some way. So the question is, how do you determine the the sample size, or the pool of users that your that you use in your research? I itr is based on the type of test that you're running.

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