Stacking Growth | The B2B Marketing Podcast

S3 E15 - Paid vs Organic Media Strategy | Carl Ferreira & Kaylee Edmondson

Jun 22, 2023

36:51

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Episode notes

Introduction

3min

The Pressure on Demand Gen

2min

How to Leverage Organic to Maximize Short Term Gains and Wins

6min

How to Leverage Organic to Build a Pipeline for Your Company

4min

The Importance of Core Relevance in Research

4min

How to Qualitatively Interview Your Customer Base

3min

The Importance of Clarifying Questions

2min

How to Describe a Product to Another Persona

2min

How to Make Sense of Your Product

3min

10.

How to Create a Narrative for Organic Marketing

3min

11.

How to Build an Organic Strategy

2min

12.

How to Build an Organic Audience

2min

13.

The Importance of Measurement in Business

2min

“Marketers like to differentiate, people like to compare”

While Cassidy is away, Carl takes the wheel, joined by Kaylee Edmondson - VP of Revenue R&D at Refine Labs! They go head to head about paid versus organic media - they cover myths, uncover truths, and dig into the ways to leverage each strategy to build the best brand presence. Then they switch gears to customer research, providing 6 insightful questions to ask customers while interviewing.

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