Stacking Growth | The B2B Marketing Podcast

S3 E15 - Paid vs Organic Media Strategy | Carl Ferreira & Kaylee Edmondson

Jun 22, 2023
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Episode notes
1
Introduction
00:00 • 3min
2
The Pressure on Demand Gen
02:36 • 2min
3
How to Leverage Organic to Maximize Short Term Gains and Wins
04:51 • 6min
4
How to Leverage Organic to Build a Pipeline for Your Company
10:21 • 4min
5
The Importance of Core Relevance in Research
14:21 • 4min
6
How to Qualitatively Interview Your Customer Base
17:56 • 3min
7
The Importance of Clarifying Questions
21:25 • 2min
8
How to Describe a Product to Another Persona
23:05 • 2min
9
How to Make Sense of Your Product
25:26 • 3min
10
How to Create a Narrative for Organic Marketing
28:09 • 3min
11
How to Build an Organic Strategy
30:52 • 2min
12
How to Build an Organic Audience
32:39 • 2min
13
The Importance of Measurement in Business
35:01 • 2min