S3 E15 - Paid vs Organic Media Strategy | Carl Ferreira & Kaylee Edmondson
Stacking Growth | The B2B Marketing Podcast
How to Make Sense of Your Product
G2 CEO: Buyers try to make sense of what you do by lumping you into something like a category that is familiar to them. "If you leave it up to your buyers to kind of define what you do, they're just going to go lump you in," he says. G2's customers are feeding him answers that weren't obvious to me but were actually showcasing how they would describe our product to their peers.
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