S3 E15 - Paid vs Organic Media Strategy | Carl Ferreira & Kaylee Edmondson
Stacking Growth | The B2B Marketing Podcast
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How to Build an Organic Strategy
Most CFOs or I don't want to blame it on CFOs. Most fiscally responsible leaders, whatever your title might be and you fit that persona, are going to look at a marketing budget like this. If I hand you a dollar, I want three or four dollars back. That puts marketers into a wedge. It's definitely a key term.
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