How to Leverage Organic to Build a Pipeline for Your Company

If you're looking for quick wins, but also looking to build over the long haul, leveraging organic first is good. For me, when I think about a wedge, it could be wedging into an industry that you're seeing more success in than others. It could be wedges into a specific persona that you're see more success inthan others. You need to do some type of deep dive through the existing database that you have today to really understand where you're seeing greater success.