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S3 E15 - Paid vs Organic Media Strategy | Carl Ferreira & Kaylee Edmondson

Stacking Growth | The B2B Marketing Podcast

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The Importance of Clarifying Questions

Almost all of these ebb and flow. Doesn't necessarily mean we'll ask them in that order. All have follow-ups because they have to, right? If I assume that your Kanban view and your pipeline is like, you know, changing your world, I can interpret that as something that's completely different than what you meant it. So we've got, why did you buy? What problem were you looking to solve? What use a risk question or what were you most afraid of? What's your favorite part of the product? The last two are what has changed the most since you bought the product?"

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