How to Qualitatively Interview Your Customer Base

The number of customers that I'm interviewing or talking with in each instance is a little different depending on the size of the company and the depth in which I can get access to these customers. For me, like these are the questions that I normally run down and poke holes in them if you have holes. But why did you buy none of these questions are about me or the brand or the product specifically. You're really looking to pattern match specifically on the value prop. This helps you identify what types of value props are standing out for this customer base"