S3 E15 - Paid vs Organic Media Strategy | Carl Ferreira & Kaylee Edmondson
Stacking Growth | The B2B Marketing Podcast
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How to Build an Organic Audience
Paid is seen as a silver bullet because it's the most trackable. I think secondly, people don't explore building an organic audience because it's hard. But oftentimes, if you're going to really invest in an organic brand, one of the most frequent and are like most common ways to do it right now is to lead through personal brands.
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