The Pressure on Demand Gen

"I feel like every year these last couple of years has had like a phrase and unfortunately that's the phrase for us here," she says. "We all know this is the year, unfortunately, of doing more with less blah." But paid isn't getting any cheaper to pay to play on platforms like LinkedIn, meta, etc. Now more than ever that path is more obvious as a choice that you should be making as a company to invest in an organic strategy", Kaylee adds.