Winning the Challenger Sale

#37 Resolving Buying Group Conflict with Charles Muhlbauer, Lead Enablement Manager at CB Insights

Aug 23, 2022

38:31

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Episode notes

Introduction

2min

How to Manage the Inevitable Buying Group Conflict and Dysfunction

2min

The Origin Story of a CPA

4min

How to Be a Better Listener

3min

How to Get Good at Things

1min

The Role of Curiosity in Selling Group Conflict

5min

How to Deal With Buyer Conflict

6min

How to Stop Selling When Your Pipeline Is Empty

2min

How to Overcome Uncomfortable Moments

2min

10.

How to Seek Disagreement in a Group Meeting

4min

11.

How to Lean in to Your Prospects

3min

12.

How to Be a Better Salesperson Without Having to Talk to Somebody in Sales

3min

13.

How to Be a Better Salesperson

2min

The theme for August on the Winning the Challenger Sale is Resolving Buying Group Conflict. WTCS host, Jen Allen, is joined by Charles Muhlbauer to discuss the role that curiosity and discovery play for a seller leading a group meeting in front of a buying group.

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