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#37 Resolving Buying Group Conflict with Charles Muhlbauer, Lead Enablement Manager at CB Insights

Winning the Challenger Sale

CHAPTER

How to Seek Disagreement in a Group Meeting

I love that. I think customers really genuinely appreciate that because it's we're moving all of the ick and all the stuff that like makes no one want to go into a sales process. You can't address a hesitation or an objection unless you know about it. And how are you going to know about it unless you ask now, just because you asked doesn't mean you're going toknow about it. So when we think about seeking disagreement in a group meeting, what is your take on that? Do you do it? Do you think it's important? How do they do it? Break it down for us. We call it looking for trouble. Yeah. We love we love

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