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#37 Resolving Buying Group Conflict with Charles Muhlbauer, Lead Enablement Manager at CB Insights

Winning the Challenger Sale

CHAPTER

How to Stop Selling When Your Pipeline Is Empty

The old Charles would have never said that, right? You probably would have hid and run from that. But now I'm at a stage where even if my pipeline's empty, it's very, it's a lot harder to do this when your pipeline's empty. If your pipeline is empty, be like, Hey, we should stop and prospects don't expect it. And they will remember that.

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