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#37 Resolving Buying Group Conflict with Charles Muhlbauer, Lead Enablement Manager at CB Insights

Winning the Challenger Sale

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How to Overcome Uncomfortable Moments

"It's just calling out the elephant in the room," she says. "I think it makes you sound like a peer as opposed to like a subservient sort of, I'm just a sales rep." She adds that sellers need to be smart about how they present their products and services.

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