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#37 Resolving Buying Group Conflict with Charles Muhlbauer, Lead Enablement Manager at CB Insights

Winning the Challenger Sale

CHAPTER

How to Overcome Uncomfortable Moments

"It's just calling out the elephant in the room," she says. "I think it makes you sound like a peer as opposed to like a subservient sort of, I'm just a sales rep." She adds that sellers need to be smart about how they present their products and services.

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