Winning the Challenger Sale cover image

#37 Resolving Buying Group Conflict with Charles Muhlbauer, Lead Enablement Manager at CB Insights

Winning the Challenger Sale

CHAPTER

How to Be a Better Listener

"I didn't know how to be curious prior to that," he says. "Once I let go of a lot of my head trash, I had a ton of head trash" He was crushed when an investor asked him why his firm missed out on some potential clients. The sales exec responded by being himself and letting it roll.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner