Winning the Challenger Sale cover image

#37 Resolving Buying Group Conflict with Charles Muhlbauer, Lead Enablement Manager at CB Insights

Winning the Challenger Sale

00:00

How to Be a Better Listener

"I didn't know how to be curious prior to that," he says. "Once I let go of a lot of my head trash, I had a ton of head trash" He was crushed when an investor asked him why his firm missed out on some potential clients. The sales exec responded by being himself and letting it roll.

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