Winning the Challenger Sale cover image

#37 Resolving Buying Group Conflict with Charles Muhlbauer, Lead Enablement Manager at CB Insights

Winning the Challenger Sale

CHAPTER

How to Lean in to Your Prospects

"There are a number of misconceptions about what people think we do versus what we actually do," he says. "When your prospects feels like they're in a position where they are not, you're not going to be a threat."

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