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#37 Resolving Buying Group Conflict with Charles Muhlbauer, Lead Enablement Manager at CB Insights

Winning the Challenger Sale

CHAPTER

The Role of Curiosity in Selling Group Conflict

Jen Schulder: Curiosity is more important than knowledge for a salesperson. She says she tries to think of herself less in every call, and that allows her to let loose. Schulder also uses Albert Einstein's "I have no special talent" as an upfront contract disclaimer. Her advice? Stay curious about the people you're dealing with on calls.

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