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#37 Resolving Buying Group Conflict with Charles Muhlbauer, Lead Enablement Manager at CB Insights

Winning the Challenger Sale

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The Origin Story of a CPA

Charles Raison was a CPA for 10 years before jumping into sales. He says he didn't get the hang of it at first, but quickly learned how to listen and focus on his customers' needs rather than what he'd like to do with his life. A mentor helped him realize that there is no way he could ever be as good as any of his colleagues or all-stars.

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