Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Introduction
00:00 • 2min
Attribution Software - How Did You Hear About Us?
01:42 • 4min
The Second Level of Attribution Is Dark Social, Self Reported by the Customer
06:11 • 3min
How to Split the Funnel Legen Analysis
09:34 • 4min
How to Generate Quality Leads
13:50 • 3min
Search Engine Optimization
16:52 • 2min
The Free Text Field Is the Winner Here
18:55 • 6min
Are You Reporting Up to the Board?
24:28 • 2min
What Are the Vanity Metrics?
26:38 • 2min
Gog Search Is a Very Easy Channel
28:31 • 4min
Getting the Executive to Decide for You
32:50 • 2min
How Do You Get Your Marketing Team to Embrace the New Way of Doing Things?
34:48 • 4min
I'm Not Making the Stuff Up, It's What Happens the World
38:43 • 5min
Is There Any Dependency on Marketing to Deliver Funnal Leads?
43:35 • 6min