192 - The Attribution Mirage | Demand Gen Live S2 x50
GTM Live
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How Do You Get Your Marketing Team to Embrace the New Way of Doing Things?
Dobe man: Marketing teams are running this lead jed model. But if you have low intent leads, you're geting notise to convert it three % into a medim from the meeting. From there, they're probably converting tho close on opportunity, somewhere between 3 and ten%. And that's where most of them will fall off. So how would you approach getting such leadership to actually embrace the new way of doing things? Dobe man: Show people what's actually going on in the world.
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