192 - The Attribution Mirage | Demand Gen Live S2 x50
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Is There Any Dependency on Marketing to Deliver Funnal Leads?
E, crise iam, so glad. I cannot believe that i am talking to you. Yes, i we ara starte. We just closed o sriosy funding. We are in the enterprise of ra business. Our annual revenue is around 20 to 25 million range and we are looking at double the growth next year. But we have a sale steam that fundamentally believes that the leads should not come from marketing at all. Right? This job of the marketing is go to evens and youno, spread the product, talk about product. And the customer success team should go and do upsells and crosssels. Marketing, there should be no dependency on the marketing
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