Are You Reporting Up to the Board?

When you're telling me that organic search traffic went up 18 % from like six thousand to like six thousand 100 last month, it's a clear sign that marketing probably isn't working. And so as a marketer, you need to drive the executive team to know what those priorities are. If its facebook is driving ten dollars in qualified pied line for every dollar we spend there, and were gin to windows at 31%. i want them to know what the projected results are out of that. What i've found is that a lot of executives don't know these thingsthey're not enough in the details, and they don't get reported enough. That as a marketers, you need