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192 - The Attribution Mirage | Demand Gen Live S2 x50

GTM Live

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I'm Not Making the Stuff Up, It's What Happens the World

The key is to split the funnel analysis. Split it off to the lead gen stuff versus the places where buyers are actually finding you, whichis oing to be a high intent websit inversion. And then help them see that the legion stuff is driving merely poor r oi, typically more than forty, eight months cak payback. The organic stuff that's happening in the market, based on word of mouth and community activity, all the things that we talk about here, and that's where people actually buy. You can then convert that piece of content into paid posts for your target audience. Do you recommend converting organic posts that perform well into as? Have you ever thought about

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