192 - The Attribution Mirage | Demand Gen Live S2 x50
GTM Live
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Getting the Executive to Decide for You
When i think about putting together a monthly report, i'm always thinking about it like it's a business case. Most marketers try and have the executives make those choices for them. And so when you think about it, like the deck i'm preparing or petia for what i'vre going to look at, it's like less than ten slides. Salim alls: Is this something you probably atis like coventry, or or a slight part of a staple of what you put in lak ont to month?
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