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192 - The Attribution Mirage | Demand Gen Live S2 x50

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How to Split the Funnel Legen Analysis

A lot of companies are running legen, what they don't see is that all the leads that they're collecting almost never close. So by looking at it by lead source, from each individual ad channel and going through, you'd be able to calculate how many of these leads do we actually win? That's a fascinating data point. Narore, like, you know, billion dollar plus revenue organizations that haven't gone through this process to understand whether their leads are actually closing from certain sources. The problem is that it works for enterprise organizations because they just push them through the category or market demand. And then go out and start doing really expensive growth targets in an inefficient way. You cannot

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