192 - The Attribution Mirage | Demand Gen Live S2 x50
GTM Live
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What Are the Vanity Metrics?
When you think about a monthly performance report at the executive level, like that's all you need any i'm sure there's c m o that r goingto listen to this podcasts afterwards. Screen shots and social mentions are very helpful. If you want to go a little bit more into detail, you can be looking at in like three, six, 12 month periods of time. Too. You don't just flip a switch and turn on a new ad channel and get results that month. It's ging to take three to six months to really iron out and get that thing running well.
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