192 - The Attribution Mirage | Demand Gen Live S2 x50
GTM Live
00:00
The Free Text Field Is the Winner Here
David: Free text field is the winner here, because it's pretty easy to process and categorize for more quantitative analysis later. Anna: How do you think about the stages of awareness and creating content for each stage? Chris: Buyers can buy, make buying decisions without your sales team. People have consumed our content for a long time before they talk to us. Is why our sale cycles are so short and our wind rates are so high.
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