192 - The Attribution Mirage | Demand Gen Live S2 x50
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How to Generate Quality Leads
Adam hada, great ation. I just wanted to mention cause ter toyor point. What matters here is customr acquisition cost, payback period in a recurring revenue model. And so it doesn't matter like i'm over here, like compnies a we worker that i tell that i go and do this analysis, and i show executives their cack payback is forty, eight months. They're pumped to collect 50 dollar leads. But they love it, but they win like one in every five thousand until theyhve a huge sales expense,. The amount of head count that you need to support that maudilis, it's almost impossible. So by centering
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