30 Minutes to President's Club | No-Nonsense Sales 136 (Sell): Adding discipline into your sales process (Anthony Natoli, Enterprise Account Executive @ Lattice)
21 snips
Mar 1, 2023 AI Snips
Chapters
Transcript
Episode notes
Weekly Account-Based Prospecting Plan
- Choose 5–7 accounts each Monday and verify 3–5 prospects per account before sequencing them.
- Batch prospecting tasks into tight time blocks and execute them repeatedly to build pipeline momentum.
Prospect With Problem Statements
- Build a problem-statement framework listing persona, problem, negative consequences, and how you solve it.
- Use those statements to scale relevance across high-volume outreach without extensive personalization.
Three-Step Email Sequence
- Make the first three emails: introduce the problem, send a relevant bump, then reply with social proof.
- Use close-ended CTAs early and a customer story on the third touch to drive replies.