Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0Download Anthony's 3-Step Email FrameworkFOUR ACTIONABLE TAKEAWAYS On a cold call: Get permission, lead with a problem statement and its negative consequences, then ask how they’re addressing it today. Once you have validation, book the meeting. On a normal discovery call: Ask why they took the call, why change at all, and lastly why change now. On a competitive discovery call: Start with why they bought their original solution and move to how their experience / goals have changed since then. Figure out where you stack on their priority list by asking: “When you’re on an all-hands, is this something people are talking about?”. PATH TO PRESIDENT’S CLUB Enterprise Account Executive @ Lattice Commercial Account Executive @ Outreach Growth Account Direct, Mid-Market @ Demandbase Sr. Account Executive @ Ethos Lending LLC RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Learn from the creators of 9 cold email frameworks as they share their best tips. Explore the REPLY Method and discover why ugly emails can convert. Plus, find out about more frameworks to improve your prospecting game.