Practical Prospecting
29. Steal These 9 Cold Email Frameworks
Jun 13, 2023
Learn from the creators of 9 cold email frameworks as they share their best tips. Explore the REPLY Method and discover why ugly emails can convert. Plus, find out about more frameworks to improve your prospecting game.
08:18
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Quick takeaways
- Jason Bay's REPLY Method emphasizes thinking from the prospect's perspective, showcasing relevant results, empathy, personalization, laser focus, and focusing on the prospect's needs rather than self-promotion.
- Justin Michael's super short email framework uses a one-word subject line, a question about discussing a solution, social proof, and a call to action, offering easy readability and scalability for prospecting.
Deep dives
Favorite Cold Email Framework: Jason Bay's Reply Method
Jason Bay's reply method is a favorite cold email framework mentioned in the podcast. The method uses the acronym "REPLY" and emphasizes thinking from the prospect's perspective. The method breaks down as follows: Results - showcasing relevant results for similar companies with similar challenges; Empathy - making the prospect feel understood; Personalization - demonstrating knowledge about the prospect's company and position; Laser Focus - keeping the email brief; and You - focusing on the prospect's needs rather than self-promotion. The framework offers creative freedom while considering the buyer's journey.
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