Practical Prospecting

29. Steal These 9 Cold Email Frameworks

Jun 13, 2023

Learn from the creators of 9 cold email frameworks as they share their best tips. Explore the REPLY Method and discover why ugly emails can convert. Plus, find out about more frameworks to improve your prospecting game.

08:18

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Quick takeaways

Jason Bay's REPLY Method emphasizes thinking from the prospect's perspective, showcasing relevant results, empathy, personalization, laser focus, and focusing on the prospect's needs rather than self-promotion.

Justin Michael's super short email framework uses a one-word subject line, a question about discussing a solution, social proof, and a call to action, offering easy readability and scalability for prospecting.

Deep dives

Favorite Cold Email Framework: Jason Bay's Reply Method

Jason Bay's reply method is a favorite cold email framework mentioned in the podcast. The method uses the acronym "REPLY" and emphasizes thinking from the prospect's perspective. The method breaks down as follows: Results - showcasing relevant results for similar companies with similar challenges; Empathy - making the prospect feel understood; Personalization - demonstrating knowledge about the prospect's company and position; Laser Focus - keeping the email brief; and You - focusing on the prospect's needs rather than self-promotion. The framework offers creative freedom while considering the buyer's journey.

Nine Cold Email Frameworks to Steal

4min

Exploring Cold Email Frameworks

4min

We have 9 cold email frameworks that will help you improve your prospecting game. In the episode, Maggie and Jed each call out their favorite ones, and below you will be able to find the rest of the strategies. Thank you to the creators who we reference in this episode: Anthony Natoli, Justin Michael’s Spear, Julia Carter, Steve Schmidt, Josh Braun, Kevin Dorsey, Jason Bay REPLY Method, and Will Allred’s Above the Line Framework.

Timestamps:

[0:01] Intro

[1:41] The REPLY Method

[4:05] When to use the REPLY Method

[4:38] Jed’s favorite email framework

[6:57] Why an email might convert even if it looks ugly

Jed's Newsletter: https://jed.substack.com/
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