Guest Justin Michael, author of Sales Superpowers, discusses tapping into the Limbic buying brain using storytelling for greater success in outbound marketing. Topics covered include the power of storytelling in cold calls, the importance of phone calls in effective communication, improving product marketing with visuals, incorporating storytelling in sales outreach, and the reasoning behind the book's name and the importance of practicality in sales.

Learn from the creators of 9 cold email frameworks as they share their best tips. Explore the REPLY Method and discover why ugly emails can convert. Plus, find out about more frameworks to improve your prospecting game.