Justin Michael

Guest Justin Michael, author of Sales Superpowers, discusses tapping into the Limbic buying brain using storytelling for greater success in outbound marketing. Topics covered include the power of storytelling in cold calls, the importance of phone calls in effective communication, improving product marketing with visuals, incorporating storytelling in sales outreach, and the reasoning behind the book's name and the importance of practicality in sales.

Justin Michael, the founder of the Justin Michael Method and co-author of The Cold Call Algo, and Charles Needham, founding Account Executive at TitanX and co-author of the same book, challenge the notion that cold calling is dead. They discuss the importance of innovative approaches, such as using permission-based openers and AI tools for targeted outreach, to enhance engagement. The duo emphasizes adapting sales methods, mastering the art of conversation, and leveraging technology to strengthen relationships while keeping human interaction at the forefront.

Learn from the creators of 9 cold email frameworks as they share their best tips. Explore the REPLY Method and discover why ugly emails can convert. Plus, find out about more frameworks to improve your prospecting game.