Business of Story #440: How to Heat Up Your Cold Calls With the Superpower of Storytelling
Dec 4, 2023
Guest Justin Michael, author of Sales Superpowers, discusses tapping into the Limbic buying brain using storytelling for greater success in outbound marketing. Topics covered include the power of storytelling in cold calls, the importance of phone calls in effective communication, improving product marketing with visuals, incorporating storytelling in sales outreach, and the reasoning behind the book's name and the importance of practicality in sales.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 5min
The Importance of Storytelling in Cold Calls
04:39 • 22min
The Power of Phone Calls in Effective Communication
26:37 • 9min
Using Visuals to Improve Product Marketing and Conversion Rate Optimization
35:24 • 2min
The Power of Storytelling in Sales Outreach
37:00 • 12min
The Reasoning Behind the Book's Name and the Importance of Practicality in Sales
48:37 • 3min
Empowering Transformation and Leaving a Legacy
51:08 • 2min
Expressing Gratitude, Book Link, and Preview of Next Episode
52:40 • 2min