Business of Story

#440: How to Heat Up Your Cold Calls With the Superpower of Storytelling

Dec 4, 2023

Guest Justin Michael, author of Sales Superpowers, discusses tapping into the Limbic buying brain using storytelling for greater success in outbound marketing. Topics covered include the power of storytelling in cold calls, the importance of phone calls in effective communication, improving product marketing with visuals, incorporating storytelling in sales outreach, and the reasoning behind the book's name and the importance of practicality in sales.

54:31

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Episode guests

Justin Michael

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Episode notes

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Quick takeaways

Using pattern interruptions in email and cold calling can be powerful in capturing attention and standing out in a saturated market.

Incorporating visuals and videos into sales outreach can significantly increase engagement and create a memorable impact on prospects.

Deep dives

The Justin Michael Method: A Revolutionary Approach to Outbound Sales

In this podcast episode, Justin Michael introduces his revolutionary outbound sales methodology that challenges traditional cold calling. He emphasizes the importance of personalization in sales outreach and shares various strategies to stand out in a saturated market.

Key insights include:
1. The power of pattern interruptions in email and cold calling
2. Leveraging visuals and videos to increase engagement
3. The significance of storytelling in sales
4. The role of heuristics in creating effective sales communications
5. The importance of empathy and service-based selling

Justin's approach combines elements of neuropsychology, behavior psychology, and storytelling to help sales professionals excel in their outreach efforts. This proven methodology has generated substantial results for numerous clients, underscoring its effectiveness in driving pipeline growth.

Introduction

5min

The Importance of Storytelling in Cold Calls

22min

The Power of Phone Calls in Effective Communication

9min

Using Visuals to Improve Product Marketing and Conversion Rate Optimization

2min

The Power of Storytelling in Sales Outreach

12min

The Reasoning Behind the Book's Name and the Importance of Practicality in Sales

3min

Empowering Transformation and Leaving a Legacy

2min

Expressing Gratitude, Book Link, and Preview of Next Episode

2min

Justin Michael, author of Sales Superpowers: A New Outbound Operating System to Drive Explosive Pipeline Growth, explores how to tap into the Limbic buying brain using storytelling to experience much greater success with your outbound marketing.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.

#StoryOn!

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