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Business of Story
#440: How to Heat Up Your Cold Calls With the Superpower of Storytelling
Dec 4, 2023
Guest Justin Michael, author of Sales Superpowers, discusses tapping into the Limbic buying brain using storytelling for greater success in outbound marketing. Topics covered include the power of storytelling in cold calls, the importance of phone calls in effective communication, improving product marketing with visuals, incorporating storytelling in sales outreach, and the reasoning behind the book's name and the importance of practicality in sales.
54:31
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Podcast summary created with Snipd AI
Quick takeaways
- Using pattern interruptions in email and cold calling can be powerful in capturing attention and standing out in a saturated market.
- Incorporating visuals and videos into sales outreach can significantly increase engagement and create a memorable impact on prospects.
Deep dives
The Justin Michael Method: A Revolutionary Approach to Outbound Sales
In this podcast episode, Justin Michael introduces his revolutionary outbound sales methodology that challenges traditional cold calling. He emphasizes the importance of personalization in sales outreach and shares various strategies to stand out in a saturated market.
Key insights include:
1. The power of pattern interruptions in email and cold calling
2. Leveraging visuals and videos to increase engagement
3. The significance of storytelling in sales
4. The role of heuristics in creating effective sales communications
5. The importance of empathy and service-based selling
Justin's approach combines elements of neuropsychology, behavior psychology, and storytelling to help sales professionals excel in their outreach efforts. This proven methodology has generated substantial results for numerous clients, underscoring its effectiveness in driving pipeline growth.
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Discover
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