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12min chapter
#440: How to Heat Up Your Cold Calls With the Superpower of Storytelling
Business of Story
The Power of Storytelling in Sales Outreach
This chapter explores the role of storytelling in sales outreach, emphasizing the need to tap into emotions like pain, fear, and loss aversion. It highlights the effectiveness of incorporating storytelling techniques such as the hero's journey and before-after scenarios to make sales communication more compelling and relatable.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode