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22min chapter
#440: How to Heat Up Your Cold Calls With the Superpower of Storytelling
Business of Story
The Importance of Storytelling in Cold Calls
The guest discusses the three forces of storytelling that resonate with the limbic brain: agreement, contradiction, and consequence, and explains how to hook the hearts of prospects using these techniques. They emphasize the need to calm down the lizard brain and engage the front brain to make sense of the caller, and highlight the importance of provoking emotions in the old brain system to effectively convey messages through emails.
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